APAC marketing budgets sink further, while Americas closes in on return to growth

Celeste Huang

An overview of the Global Marketing Index for September 2023.

APAC saw the quickest rate of marketing budget decline (37.9) in September, while the global average remains negative. Americas recorded the slowest decline (49.5), edging ever to growth after more than a year in decline.

Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 suggests a decline. Practitioners who complete the survey receive the full analysis report.

The digital (excluding mobile) budgets in the US have seen a significant improvement since May...

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