APAC marketing budgets lurch downwards as Americas gains momentum

An overview of findings from WARC’s Global Marketing Index (GMI).

Marketing budgets in Asia Pacific (APAC) have dropped, with confidence slipping among local clients, according to WARC’s Global Marketing Index (GMI).

Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 suggests a decline. Practitioners who complete the survey receive the full analysis report.

The latest GMI survey revealed a six-point drop in the index for marketing budgets in APAC, down from 45.2 in January to 39.1. The headline index -...

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