APAC is winning at e-commerce: Here’s how brands and retailers can win too

APAC countries like China and Korea are shaping e-commerce trends, with consumers pivoting online more quickly than the rest of the world as the pandemic fast-tracks their initiation into digital.

Back in 2019, even before COVID-19 took the world by surprise, Asia was already accounting for more than 57% of global e-commerce sales. This year, the region is expected to generate over US$1.6 trillion in revenue.

“Asia is going to continue to grow,”...