APAC data cultures: Where technology meets humans

dentsu

Data culture relates to how consumers feel about brands accessing their data. dentsu says understanding the differences in APAC will unlock competitive advantage.

Will your brand’s global vision for building customer relationships work in Asia? Is your data strategy tailored to local nuance? Are you clear on how and why APAC consumers will and won’t share data? 

In short, do you understand local data cultures? Technology is a powerful tool and underpins many great brand experiences. We are seeing rapid adaptation to address digital privacy concerns but, ultimately, it is people’s attitudes and beliefs towards the data being collected which will determine if these bring commercial success.

Marketers who can grasp this very human layer of complexity are poised to build customer relationships...

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