Consumers do not simply look for products, they seek out the personal touch and experience. That is why the new age of customers is driven by hyper-personalisation, said Simon Dale, Managing Director of Adobe Southeast Asia and Korea.
Speaking at the ‘Adobe Experience Makers’ event recently, he said: “68% of Singaporean customers and 83% of India customers are likely to advocate for a brand that shows they know them.”
If a consumer feels a brand is speaking to them individually and personally, a strong connection is built. However, brands must change their approach in order to speak to consumers as...