APAC consumers want brands to speak to them as individuals

Atalia Chua

The generational labels that brands place on consumers are alienating many in APAC, who want to be respected for their individuality, preferences and choices, those attending the ‘Adobe Experience Makers’ event heard.

Consumers do not simply look for products, they seek out the personal touch and experience. That is why the new age of customers is driven by hyper-personalisation, said Simon Dale, Managing Director of Adobe Southeast Asia and Korea.

Speaking at the ‘Adobe...

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