APAC 2024 outlook: The untapped trends of influencer marketing 3.0 in Asia

To transition to the next level of influencer marketing, AnyMind’s Dyza Portugal, Le Van and Leoes Nguyen say there are several macro-micro trends that marketers in Asia have yet to tap into.

In recent years, influencer marketing has become a game changer for marketers worldwide. What started as spray and pray has become a targeted, data-backed and attributable form of marketing.

Data from influencer marketing platform AnyTag and visualised in the State of Influence in Asia 2022/2023 report show influencer marketing campaigns run on the platform increased 74% year-on-year across seven markets in Southeast Asia and three markets in East Asia – a clear indication that influencer marketing is not just here to stay but is in a healthy state of growth.

With brands diving deeper into influencer marketing, the...

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