ANZ Bank: gettingUthru

ANZ Bank wanted to draw young clients with its special student accounts and benefits. Understanding that students often don't think about money until it's nearly gone, the bank launched a radio campaign asking students to share their best dollar-stretching tactics.

ANZ Bank: gettingUthru

RAPP New Zealand

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: New ZealandDate program started/ended: Launched February 2009

Product Description: ANZ is one of Asia Pacific's oldest, largest banking institutions. Their Student Account offers a number of benefits to help those in tertiary education survive their tertiary years, including no monthly account fees, an interest-free overdraft of up to $1,000 and 3 months' free mobile phone banking.

Advertiser/Client Name: ANZ BankMedia Channels: InsertWeb DevelopmentWebsite: www.gettingUthru.co.nz

STRATEGY

Marketplace Challenge:

Every year during Orientation week,...

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