Antoni Holding: #TogetherAgainstCorona

Agency group antoni drove COVID-19 vaccination rates across Germany via a campaign where brands changed their brand claims to highlight the 'get vaccinated' message in support of the government's Together Against Corona platform.

Campaign details

Brand: Antoni HoldingBrand owner: Antoni HoldingEntrant company: Antoni Holding GmbH - GermanyIdea creation: Antoni BerlinMarket: EuropeSector: Business & industrialBudget: No budget

Executive summary

November 2021. No matter where you looked, it was the same news everywhere. Germany was getting tired of hearing about COVID-19, and the government was simply repeating the same message over and over. Everyone was longing for a glimmer of hope.

Enter #ZusammenGegenCorona (#TogetherAgainstCorona). The goal was to generate awareness and communicate the necessity of getting vaccinated to a jaded population – but...

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