Campaign details
Brand: Antoni HoldingBrand owner: Antoni HoldingEntrant company: Antoni Holding GmbH - GermanyIdea creation: Antoni BerlinMarket: EuropeSector: Business & industrialBudget: No budget
Executive summary
November 2021. No matter where you looked, it was the same news everywhere. Germany was getting tired of hearing about COVID-19, and the government was simply repeating the same message over and over. Everyone was longing for a glimmer of hope.
Enter #ZusammenGegenCorona (#TogetherAgainstCorona). The goal was to generate awareness and communicate the necessity of getting vaccinated to a jaded population – but...