Anticipating tomorrow’s societal change today – innovation in the digital space

After years of benefiting from emerging markets and cheap products through cheap foreign labor, most Western countries are now facing the negative effects of globalization: jobs keep wandering around the globe with a total loss for the lower educated ones and a constant push for trying harder and learning longer for the middle class - and especially the young.

Anticipating tomorrow's societal change today – innovation in the digital space

Kerstin Ullrich and Christian WengerGIM argo GmbH Marketingforschung und Innovationsmanagement, Germany

THE ESSENTIALS IN A NUTSHELL: DEEPENING SOCIAL DIVIDE IS THE NEW SOCIETAL FRONTIER

After years of benefiting from emerging markets and cheap products through cheap foreign labor, most Western countries such as Germany, France, the United States and Great Britain are now facing the negative effects of globalization: jobs keep wandering around the globe with a total job loss for the lower educated workers and a constant push for trying harder and learning longer...

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