2020 is bigger than COVID
While the challenges of Covid-19 have put an enormous additional strain on brands, it has also accelerated pre-existing changes and amplified other challenges happening in parallel.
Across the world, societies and governments are grappling with short- and long-term challenges. From the divisive US presidential election, to Brexit uncertainty in the UK, to ongoing geopolitical struggles, the looming environmental threat (put on the back burner temporarily only by the urgency of COVID-19) or the Black Lives Matter movement protests that have cast a light on inequality ingrained in our society.
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