Anthony Nolan: SE donates

Anthony Nolan, a UK charity that works in stem cell transplantation, partnered with a London football team to reach a typically uninterest target audience, driving website visits and stem cell donation sign ups.


In judging these awards, you'll doubtless be hit by colossal 'opportunities to see' numbers, which are not only many times greater than the UK population, but also more abundant than the audience demographics the campaigns were designed to reach....

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