Antecedents and consequences of perceived interactivity
An exploratory study
Joonhyung JeeThe University of Texas at Austin
and
WeiNa LeeThe University of Texas at Austin
Introduction
Over the past decades, rapid advancement...
Antecedents and Consequences of Perceived Interactivity
The study reported in this paper investigated how, as antecedents, personal factors influence consumers' perception of a web site's interactivity in the context of making a purchase decision.
