ANTA Ice and Snow Spirit Land, the first digital Winter Olympics

Anta, a comprehensive sporting goods brand, adheres to the brand spirit of "love sports, China has Anta", and hopes to explore a new form of interaction between China's technology and sports events at the Winter Olympics, to touch the emotions of the whole people and improve the brand promotion experience.
Case Details

Brand: Anta Anta

Brand Owner: Anta Group Anta

Main Agency: Shanghai Jiemo Advertising Media Co., Ltd. Creatife

Launched on the market: Mainland China

Industry: Retail

Media channels:sponsorship (sports), influencer (star/celebrity spokesperson), interactive/digital...

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