Annovera: Vagina Appreciation Day

Claire Stewart

Contraceptive device Annovera grew awareness and engagement in the US with orgasm-themed online content around Vagina Appreciation Day.

Campaign details

Brand: AnnoveraBrand owner: AnnoveraEntrant company: McCann - USAIdea creation: IProspect New YorkMarket: North AmericaSector: Pharma & healthcareMedia channels:Television & Connected TV, Programmatic display, Word of mouth, influencers,...

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