Annovera is a birth control ring that goes in your vagina. Problem is... the world and de facto, women don't love their vaginas. Why? Because since the dawn of time, culture has tried every stereotype in the book to disempower women through their bodies. Bitchy = period. Promiscuous = loose. Uptight = needs sex. This shame paralyzes women from having direct conversations about their reproductive health.
So, we did what no one else had the vagina to do. Annovera, with its unapologetic spokeswoman Whitney Cummings, empowered women to "Un-Apologize" on behalf of their vaginas.
Our campaign shattered benchmarks and...