Annovera: Annovera's I Un-Apologize

Annovera, a birth-control brand, called on women to "un-apologise" on behalf of their vaginas and increased its prescriptions by 28%.

Campaign details

Brand: Annovera Brand owner: TherapeuticsMD Entrant company: McCannIdea creation: McCann New York Market: United States Sector: Contraceptives, family planning Media channels: Online display, Online video, Television & Connected TV Budget:3 - 5...

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