Ann Summers: My VIV

Ann Summers, a sex toy and lingerie retailer, launched My ViV in the United Kingdom to help a wide range of women regain their sexual confidence.

Campaign details

Brand: Ann SummersBrand owner: Gold Group InternationalAgencies: MediaCom, IdenticaMarket: United KingdomSector: Clothing & fashion retailMedia channels:Content marketing, Magazines - consumer, Online video, Radio & audio, Sponsorship...