Animal Político: Museum of Lies

Animal Político, a digital publication, launched the first WhatsApp chatbot that verifies news in real-time through fact-checking to reach every citizen in Mexico who wanted to verify any information and draw more attention than any potential fake news.

Campaign video: Animal Político – Museum of Lies

Selected creative: Animal Político – Museum of Lies

Credits

Agency: McCann Mexico City / Weber Shandwick Mexico City / MRM Mexico City / Momentum Mexico CityAccount Director, Public Affairs Practice Lead: Jorge CamargoAccount Executive PR: Fabián Rodríguez / Gonzalo SegundoAccount Supervisor, Outdoor: Thalía FaríasArt Director: Arturo Velázquez / Pamela Anaya / Rafael LazarinAssociative Creative Director: Omar Morfin "Temo"Business Director MRM: Miguel QuirozCEO Mexico and Managing Director Hispanic America: Luis MachorroCEO Weber Shandwick Mexico and LATAM Regional...

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