Anheuser-Busch Companies, Inc.: Real American Heroes/Real Men Of Genius campaign

This paper describes how the Budweiser brand image was updated to appeal to a new generation of beer drinkers.

Anheuser-Busch Companies, Inc.: Real American Heroes/Real Men Of Genius campaign

Mark Lane

OVERVIEW

Anheuser-Busch Companies, Inc., had the two best-selling beers in the United States in 2000 as well as more than double the market share of any competitor....