Anheuser-Busch Companies, Inc.: Oh, And Beware Of The Penguins campaign

Anheuser-Busch introduced new “ice brewed” beer brands, Bud Ice and Bud Ice Light, in the U.S. in 1995.

Anheuser-Busch Companies, Inc.: Oh, And Beware Of The Penguins campaign

Rebecca Stanfel

OVERVIEW

Anheuser-Busch introduced two new beers to its Budweiser family in 1995. Bud Ice and Bud Ice Light were both "ice brewed" by pumping the beer through...