Anheuser-Busch Companies, Inc.: Louie The Lizard campaign

Rebecca Stanfel

Keeping a successful campaign fresh is difficult. It was a problem faced by U.S.

Anheuser-Busch Companies, Inc.: Louie The Lizard campaign

Rebecca Stanfel

OVERVIEW

In June 1997 Anheuser-Busch Companies introduced a multimedia national advertising campaign to bolster its Budweiser brand beer. Although Anheuser-Busch dominated the American...

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