Anheuser-Busch Companies, Inc.: I Love You, Man campaign

In the mid-1990s, alcohol consumption amongst key U.S. consumers aged 21 to 30 declined and Bud Light was particularly affected.

Anheuser-Busch Companies, Inc.: I Love You, Man campaign

Rebecca Stanfel

OVERVIEW

Anheuser-Busch Companies, the largest beer maker in the world, introduced Bud Light to its product line in 1982. In those days the light beer market was relatively young and...