Anheuser-Busch Companies: Genuine Bud Man campaign (1986-1991)

On December 8, 1986, the Anheuser-Busch Companies launched a new Budweiser campaign under the theme "Genuine Bud Man," created by the brand's long-standing ad agency, D'Arcy Masius Benton & Bowles (DMB&B) of St.

Anheuser-Busch Companies: Genuine Bud Man campaign

William D. Baue

Overview

On December 8, 1986, the Anheuser-Busch Companies launched a new Budweiser campaign under the theme "Genuine Bud Man," created by the brand's long-standing ad...