Anheuser-Busch Companies: Genuine Bud Man campaign
William D. BaueOverview
On December 8, 1986, the Anheuser-Busch Companies launched a new Budweiser campaign under the theme "Genuine Bud Man," created by the brand's long-standing ad...
Anheuser-Busch Companies: Genuine Bud Man campaign (1986-1991)
On December 8, 1986, the Anheuser-Busch Companies launched a new Budweiser campaign under the theme "Genuine Bud Man," created by the brand's long-standing ad agency, D'Arcy Masius Benton & Bowles (DMB&B) of St.
