Anheuser-Busch: A Data-Driven Reputation Strategy for America’s Largest Brewer

Anheuser-Busch, a brewery, launched a reputation campaign in the US focusing on its major economic investments, game-changing commitments to sustainability and product innovation announcements that pushed the bounds of the industry.

Creating The Campaign

Against the backdrop of consumers' increased interest in corporate citizenship and its effect on a brand's favorability, Anheuser-Busch (AB)-America's largest brewer-recognized a need to communicate to key segments of their consumer...