Anglo American: 500 tonnes light

Anglo American, a multinational mining company, showcased its commitment to sustainability with a media campaign centred around new mining technology, winning valuable endorsements, earned media coverage and positive sentiment.

Brief Summary

How do we change the conversation around the perception that the mining industry cannot meaningfully combat climate change while still unearthing value for the world?

Anglo American geared up to answer this with a Just Transition solution that they took to the road, quite literally, as they built a world first long-haul hydrogen powered mining truck. The clean energy vehicle put forward a bold challenge as it proved that hydrogen power could be a driver of change in how fleets could move forward. As the wheels turned, so did the sparks to conversations about the hydrogen economy as...

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