Angel One: Aggressive app growth strategy

Dipayan Dasgupta

Angel One, a fin-tech platform, launched a campaign in India to grow mobile app conversions by 80% from December 2020 to June 2021.

Campaign details

Brand: Angel OneBrand owner: Angel Broking LimitedLead agency: Merkle SokratiContributing agency: Merkle SokratiCountry: IndiaBudget: 10 - 20 million

Executive summary

Angel One (formerly Angel Broking), India's leading digital fin-tech platform,...

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