Andrew Jergens Company: Jergens. Science You Can Touch campaign (1992)

The Andrew Jergens Company entered the 1990s ready to tackle the U.S. skin care industry.

Andrew Jergens Company: Jergens. Science You Can Touch campaign

Mariko Fujinaka

Overview

The Andrew Jergens Company entered the 1990s ready to tackle the U.S. skin care industry. Purchased in 1988 by Kao Corporation, the number one household products marketer...