Anderson Strathern Solicitors - ‘From this day forward, we leave our green wellies at home’

A winner with a difference. Anderson Strathern used Citigate SMARTS to good effect in repositioning and re-presenting the firm through a cultural change programme.
Agency: Citigate SMARTSAuthor: Helen Hourston

Anderson Strathern Solicitors – 'From this Day Forward, We Leave our Green Wellies at Home'

INTRODUCTION

This paper describes how a simple brief to update a corporate identity turned into a march on the enemy...