And why not?

Scott Kraft, vice president of marketing for Sun Microsystems, talks to Delwyn Swingewood about the 'Why Not?' advertising campaign, his views on global advertising and how to manage it.

And Why Not?

Sun Microsystems

Delwyn Swingewood

Silicon Valley stalwart Sun Microsystems may not be the biggest company in the computing world but it certainly wants to make a noise with its current global campaign. Scott Kraft, Sun's marketing and advertising...