Anchor: Chinese New Year

Anchor, the dairy product brand, maximised business returns with a limited budget by developing a culturally relevant campaign in China.

Campaign details

Brand: AnchorBrand owner: Anchor FoodsEntrant company: MediaCom, ShanghaiMarket: China (Mainland)Sector: Dairy products, fats, oilsMedia channels:Online video, Outdoor, out-of-home, Social media, Virtual & augmented reality, Websites &...