Ancestry.co.uk - Engagement Mapping
Mark Buttress, Paul Cooper, Rachel Empson, Steve Leonard, Lisa Haynes, Louise McKee and Ben Bisco
When traditional online tracking measures suggested that online display advertising was not cost efficient or effective, ancestry.co.uk an online genealogy site, faced a communications problem as the bulk of site traffic was attributed to online search, which was in limited supply.
Ancestry.co.uk – Engagement Mapping
Principal Authors: Mark Buttress, Paul Cooper - Brilliant Media Contributing Authors: Rachel Empson, Steve Leonard, Lisa Haynes, Louise McKee, Ben Bisco - Brilliant Media
EXECUTIVE SUMMARY
When traditional online tracking...
