Ancestry: From relic to treasure

British genealogy business Ancestry shifted its product focus and media strategy to protect its market-leading position against competitors and consumer apathy.

Campaign details

Brand: AncestryBrand owner: Ancestry.comEntrant company: the7stars, LondonIdea creation: the7stars, London / Anomaly, LondonPR: Red Consultancy, LondonMarket: United KingdomSector: Websites, online services, appsMedia channels:Cinema, Content...