Ananas Anam: Piñatex

The Dole Sunshine Company, a producer of fresh pineapple, formed a partnership with Ananas Anam for the development and expansion of Pi–atex to create a sustainable alternative for rotting pineapple leaves, encourage brands to adopt the textile, increase brand awareness and engagement, change consumer behaviour and reduce fruit loss from operations.

Campaign details

Title: PiñatexBrand: Ananas Anam + Dole Sunshine CompanyProduct: Ananas Anam + Dole Sunshine CompanyIdea: L&CCountry: United States

Duration of Campaign

Location/Region

Gender

Target audience

Socio-economic Level

Budget

3 years +

Global

Non-specific

Adults (26-55)

Middle

1 Million Dollars

Why is this work relevant for Creative Effectiveness?

The work presented encapsulates a strategic and creative approach to tackling enormous environmental and business challenges, which, due to its innovative, creative approach, led to disproportional results for Dole, Ananas Anam and society.

Cultural context

Piñatex is the result of a partnership between...

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