Analyzing ROI's for Rx Drugs to increase revenues

Arthur M. Mahoney

This paper describes an independent study which examined the rate of return on investment for four of the most frequently used promotional tactics in the pharmaceutical industry.

analyzing rOI's for rx drugs to increase revenues

Results show reallocating funds to advertising in medical publications can improve revenues and ROIs

Arthur M. MahoneyBay Head Consulting Group

Prescription pharmaceutical marketers have a number of promotional...

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