Analytics Count
Enterprise interaction for next generation customer relationship management
Raymond PettitERP Associates andArthur O'ConnorReuters Consulting Group
Introduction
Now, more than ever, companies are keenly aware of the tremendous benefits associated with understanding current and prospective customers from both an economic and behavioral perspective. Seeing through the 'lens of the customer' (1) has emerged as a requirement rather than a 'nice-to-have'. Strategy and management gurus, such as Fred Wiersma, founder of the Center for Market Leadership at DiamondCluster a global business strategy and technology solutions firm lament the 'lack' of customers in such...