Analytical CRM

This paper describes a new approach for analysing customer behaviour from data collected in customer relationship management systems.

Analytical CRM

From statistical customer models to personalized services

Reimar HofmannSiemens AGMichael HaftSiemens AGJoachim HerbertIDG Interactive andGerda JungGMS Consult

INTRODUCTION

Customer Relationship Management (CRM) has become mandatory for large...