Analytic Partners report: Looking at marketing performance through today’s media complexity

Analytic Partners

Covers recent findings from Analytic Partners’ ROI Genome, which measures marketing spend globally to understand and quantify the drivers of ROI and performance.
  • The most recent research looks at marketing performance through the lens of today’s complexity, including data deprecation and the explosion of new marketing channels.
  • It also looks at how video and non-video advertising are performing in terms of driving conversions and return on investment.
  • Additionally, the report covers the current state of long-term vs short-term marketing investment, the need for brands to continually reach out to new customers instead of only optimizing existing customers and the halo effect that brand advertising has on other products and services in the portfolio....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands