Analysing the effect of advertising on purchase using STAS and logit modelling
Lars Grønholdt and Lotte Yssing HansenCopenhagen Business School
INTRODUCTION
Single-source data allow consumer purchases and advertising exposures to be directly...
Lars Grønholdt and Lotte Yssing HansenCopenhagen Business School
INTRODUCTION
Single-source data allow consumer purchases and advertising exposures to be directly...
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