Analysing Customer Satisfaction Data: A Comparison Of Regression And Artificial Neural Networks
Lars Grnholdt and Anne Martensen Copenhagen Business School
Introduction
A customer satisfaction and loyalty measurement system must provide...
Analysing customer satisfaction data: a comparison of regression and artificial neural networks
The use of artificial neural networks (ANN) as an alternative approach to multiple regression has gained popularity in different fields, and some studies have demonstrated the superiority of ANN over multiple regression.
