Analysing customer satisfaction data: a comparison of regression and artificial neural networks

Anne Martensen and Lars Gronholdt

The use of artificial neural networks (ANN) as an alternative approach to multiple regression has gained popularity in different fields, and some studies have demonstrated the superiority of ANN over multiple regression.
  

Analysing Customer Satisfaction Data: A Comparison Of Regression And Artificial Neural Networks

Lars Grnholdt and Anne Martensen Copenhagen Business School

Introduction

A customer satisfaction and loyalty measurement system must provide information about relevant satisfaction attributes and overall satisfaction and loyalty, not just ...

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