Worldly View: Marketing to a global audience

Chris Burggraeve

Chris Burggraeve, CMO of Anheuser-Busch InBev, believes what people crave most in life are real person-to-person encounters, which he says beer fosters.

Worldly View: Marketing to a global audience

Chris Burggraeve

With more than 800 million active users, Facebook may be the ultimate "social network," but in Chris Burggraeve's mind, what people crave most in life are real, authentic, person-to-person encounters. And if you think about it, he says, that's precisely what beer does — it brings people together from all walks of life to share their personal experiences. "So isn't beer, in today's speak, the best and most 'real' social network ever?" asks Burggraeve, chief marketing officer at Anheuser-Busch InBev and president of the World Federation of Advertisers. "Harnessing that big...

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