Why TV should be part of every brand marketer’s toolkit

The average American still spends a lot of time watching live TV – advertisers' target viewers are in fact sticking with live television, and view video and TV online far less often than assumed.

Television has long been the go-to medium for reaching audiences at scale. The first TV advertisement in the U.S. – a spot for Bulova Watch – aired in 1941, costing the company a cool $9, Quartz reports. That spot opened the floodgates for the TV advertising industry to grow into what's now an estimated $70 billion industry.

It makes sense that TV commercials quickly became one of the most popular ad media buys among consumer marketers. Nothing captures the attention quite like a well-crafted television ad.

Even so, TV has a growing number of doubters in...

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Insights Team
Bray Leino

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