When's the right time to revitalize a brand?

Advice from marketing executives at Denny's, American Express, and Deluxe Corp, among others, on when and how to breathe new life into a brand in the US.

Given how quickly the consumer and advertising landscape has evolved in recent years, astute marketers are asking themselves some form of the same basic question: Is my current brand the right fit for today's market or is now the right time for a brand...

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