Given how quickly the consumer and advertising landscape has evolved in recent years, astute marketers are asking themselves some form of the same basic question: Is my current brand the right fit for today's market or is now the right time for a brand...
When's the right time to revitalize a brand?
Advice from marketing executives at Denny's, American Express, and Deluxe Corp, among others, on when and how to breathe new life into a brand in the US.
