Understanding how to use content to achieve marketing objectives

How marketers use content to yield positive ROI and meet or exceed their KPIs.

Brian Stauffer/theispot.com

Continuing macroeconomic uncertainty is putting pressure on B2B marketers to demonstrate their value to organizations. According to the "Chief Marketer 2023 B2B Marketing Outlook Survey," which is based on the responses from 166 marketers, the top challenges facing marketers are demonstrating return on investment (ROI) and budgetary constraints. But the study, coproduced by Chief Marketerand security software provider OneTrust, presents a bit of a dichotomy for B2B firms. Although marketers are on the hook to tame their budgets, nearly 80% of the study's respondents said their budgets were either increasing or staying...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands