Trends In Advertising Expenditures For 2001

In early 2001, the author looks at CMR's estimates of U.S. ad spending for 2000 and 2001 - the reasons for the record highs in 2000, and why they are not likely to be sustained in 2001.

Trends in Advertising Expenditures for 2001

Goals and insights for the changing economy

David Peeler CMR

CMR has traditionally stayed out of the prediction business, leaving forecasting to the ad agencies and media services firms, and letting them provide the intelligence to their clients the advertisers. But, like many of the companies we serve, we have been striving to evolve and anticipate marketplace demands. The competitive landscape in the advertising industry calls not only for tracking, but also for detailed analysis and dissemination of information solutions. With a first and last look at advertising expenditures across all media,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands