Trends in Advertising Expenditures for 2001
Goals and insights for the changing economy
David Peeler CMRCMR has traditionally stayed out of the prediction business, leaving forecasting to the ad agencies and media services firms, and letting them provide the intelligence to their clients the advertisers. But, like many of the companies we serve, we have been striving to evolve and anticipate marketplace demands. The competitive landscape in the advertising industry calls not only for tracking, but also for detailed analysis and dissemination of information solutions. With a first and last look at advertising expenditures across all media,...