The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point — but the journey has been slow and torturous.
At the heart of the long-simmering dispute has been the...
Transparency 2.0: Where things stand two years after the blockbuster ANA report
The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point – but the journey has been slow and torturous.
