To Hell and Back: How an expedition into an active volcano helped GE marketers
How a scientific expedition into an active volcano helped GE marketers tell the story of the Industrial Internet, explain the company's own evolution, and help save...
To Hell and Back: How an expedition into an active volcano helped GE marketers
This article describes a project from General Electric, the industrial giant, to climb into a Nicaraguan volcano nicknamed "The Mouth of Hell" to advance the science necessary to detect and predict a volcanic eruption.
