Time for a sea change?

This article discusses the forthcoming test launch of the new e-Media Exchange, which will enable television advertising time to be traded on-line.

Time for a sea change?

Josh Martin

If all goesaccording to plan – and that's a big if – the revolution will begin in 2007. That's when an industry task force of leading advertisers and media outlets hopes to launch a test of the e-Media Exchange....

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