Through the purchase funnel: Extending brand presence through the entire shopper journey

This article considers the ways in which brands can be manifested throughout the purchase journey, drawing together the artificial divide of marketing and sales.

Through the purchase funnel: Extending brand presence through the entire shopper journey

David Ward

Until recently marketing and sales were often considered two distinct silos, and any branding that took place at brick and mortar retail was often limited to a good package design or a clever end-cap display. Thanks largely to the combination of new

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