Three ways to strengthen your in-house agency

This article argues that proximity to clients, an external perspective and an enthusiastic, skilled team are key to a strong in-house agency which remains an important and growing part of the industry mix.

When Courtney Dahl came to Hilton Worldwide in 2010, it represented a change in direction for her. Having spent eight years doing agency work in account management roles at HZDC, History Factory, and Siddall, she moved into a position at Hilton, where...

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