The Price Of Instant Credibility

Describes the trademark dispute between Pennsylvania State University and University Orthopedics, Ltd, both offering orthopaedic and sports medicine services from the same site.

The Price of Instant Credibility

Will the real Penn State University Health Services please stand up

Joseph Devlin Massachusetts School Of Law

Manufacturers and retailers work very hard and spend millions of dollars to establish brand loyalty, and once they are successful, they must work equally hard and spend similar sums of money to maintain that loyalty. Which is why it should come as no surprise that every once in a while a company wishes to take a shortcut to success, by riding the coattails of an already famous brand name or service. You may remember the advertising campaign...

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